Media
We provide data-driven insights and trend analyses tailored to the media industry. From audience behavior to content performance, we help you navigate the fast-changing media landscape, identify emerging opportunities, and make informed strategic decisions.
Short-Form Video Trends in Türkiye (April 2025)
Our recent analysis revealed that 43% of Turkish users aged 18 to 35 now spend over 90 minutes daily on short-form video platforms such as TikTok and Instagram Reels. TikTok alone leads with an average watch time of 52 minutes per day. What’s more, micro-influencers—those with fewer than 100,000 followers—are outperforming major celebrities in driving engagement and conversions. These insights highlight a crucial shift in consumer attention and digital marketing ROI, making short-form video and influencer partnerships essential components of modern media strategies in Türkiye.
How Does Homogram Work?
Understand Needs
We start by analyzing your business goals, challenges, and market environment to define the scope and objectives of our research and analytics.
Data Analysis
We gather relevant market, consumer, and competitor data from trusted sources and apply advanced analytics to extract meaningful insights.
Generate Insights
Our experts interpret the data, identifying trends, opportunities, and risks, and transforming complex information into clear, actionable intelligence.